
The Hidden Reason You’re Undercharging — and how to fix it fast so you stop leaving money on the table
The Pricing Formula Framework — a simple, repeatable way to calculate the right price for any offer
How to Price Based on Value (Not Fear, Competitors, or Gut Feel) — so your numbers actually make sense
The Most Common Pricing Mistakes That Quietly Kill Your Margins — and how to avoid them
How to Price Confidently in Proposals, Calls, and Conversations — without second-guessing yourself
The Pricing “Sweet Spot” Method — find the point where profit goes up without hurting demand
How to Sense-Check Your Pricing Before You Put It Out There — so you know it will hold up in the real world
What to Say When Clients Push Back on Price — clear ways to hold your ground without discounting
How to Adjust Your Pricing as You Grow — so you don’t stay stuck at the same level
A Clear, Defensible Price for Your Core Offer — locked in before you leave the workshop
Roll Your Sleeves Up, Focus & Get Some Work Done...
Find Your Numbers
You’ll build your pricing using a clear, step-by-step formula—based on revenue, profit, demand, and reality. No guesswork. Just pricing that actually works for you.
Validate With Confidence
Once you’ve got your number, we’ll pressure-test it. You’ll learn how to sense-check your pricing so you know it will hold up in the real world—before you ever put it in front of a client.
Handle Pushback Easily
Pricing isn’t just about the number—it’s about how you stand behind it. You’ll learn how to handle objections, respond to pushback, and hold your price without folding or discounting.

"Simon had a very clear, no-nonsense approach and shared resources that gave me a structured process to follow. Simon talked through each step and provided lots of good examples which clearly showed his depth of knowledge and either confirmed my thinking or gave me new ideas which allowed me to clearly set out my priorities and longer term goals, a brilliant workshop!"
Laura Capindale
HR Strategist
"The workshop is very practical and much more than help to write a business plan. It’s a life plan for an individual to help with getting more from your business.
I would thoroughly recommend the workshop and Simon. His approach is from a point of knowledge and understanding, having run his own businesses before coaching. He also explains everything very well."
David Harrison
Wildlife Photographer
"Simon's 'Making the Most of the Year' webinar was a great way to focus the mind at the beginning of the year. The follow up session with him was even more pertinent: tailored to our business and providing tips and topics which will really help us move our business strategy to the next stage. A very motivating but at the same time practical way to move the business on. Thank you Simon!"
Lucy Painter
Commercial Finance Broker
Copyright - All Rights Reserved